LinkedIn is a social networking site that focuses on professional networking and career development. You can use it to develop your resume, get jobs and establish connections. For any brand to grow it is important to have public recognition and to establish its name in the market, by creating  Company LinkedIn pages the members can get information about the organization, brands, job opportunities and work culture which helps to get more followers for your brand. There are certain tips to increase  LinkedIn followers in both free and paid ways.

Tips To Increase LinkedIn Followers For Free

Employee Engagement

Employees are the true assets and brand ambassadors of the company. They are the strongest allies for promoting a brand. Employees should be encouraged to spread information about the company among their friends and social circle. They can mention the company’s name in their profiles and tag the LinkedIn pages of the company in their updates and posts, by sharing the benefits of following the page amplifies the page in getting new followers.

Inserting Page Link In Email Signature

The page link can be included in a work email signature that would directly lead the members to the brand page. Adding an email signature while associating professionally might interest the receiver.

Page Links To Personal LinkedIn Profiles

A personal profile is a great opportunity to generate interest and bring desired members on the brand’s page. By adding a short link to the LinkedIn profile in the website URL will attract the members. Employees can be encouraged to do the same.

Regular Content Posting

Getting followers is not enough, it is important to sustain them as well, for that informative and engaging content should be posted regularly regarding new job openings, new products introduced, internship programs, etc on the page and request the members to reshare it.

Customer Support

Do you have loyal customers for your brands? Request the long term customers to help you to generate followers for your page. They may share the brand page link with their friends and on their social networking accounts.

Visual content

Visual content grabs attention faster than written words, so it is important to post attractive, appealing and informative pictures and videos on the page. Make sure the images and videos are original and copyrighted under the brand’s name.

Analysis Of Competitors Page

Competition analysis is very important in brand promotion. Knowing what new the competitor is doing helps to know the area where you are ahead and where you are lacking behind. It provides a large scope of improvement and to bring something new for the customers.

Comment Responding

Replying to comments on pages helps to know what the members like and dislike about a certain product of the brand. The followers may post a negative comment but it is important to know that criticism should also be accepted with open arms when dealing with customers. Providing positive feedback on comments to establishes trust between the customers and the brand.

Employee Participation in LinkedIn Groups

Highly engaged conversations of employees about niche topics in various LinkedIn groups tend to create awareness of your brand while also getting valuable information from industry leaders for future growth.

Tips To Increase LinkedIn Followers By Paid Promotion

There are various paid promotion options available on LinkedIn but the decision regarding which one is to be chosen should be made wisely and as per promotion cost. Few of them are as follows:

Influencers Support

Who are the influential people in your industry, with whom you want to collaborate with?  Social Influencers have a huge fan following and with their support, a lot of followers can be generated for the brand. The decision regarding who is to be chosen should be made as per the nature of the brand. Mentioning the influencers in your post and requesting them to reshare and creating videos for the brand promotion and posting them on their LinkedIn profile and other social networking platforms will attract more followers.

Sponsored Content

It is a vernacular advertisement that pops up in LinkedIn feeds of professionals whom you want to search for, it helps to test messaging and to optimize the ads campaign instantly.

Text Ads

These are simple but impactful Pay-Per-Click ads. It allows creating own advertisements and payment is to be made only for those which are seen by the members.

Linked in Ads are really effective when dealing with business to business gated content and are mostly chosen by B2B marketers to reach a large network of people.

LinkedIn offers many promotional ideas to generate followers for the brand free of cost, though they are limited to a certain level. If you need more followers then work on free promotion at first and then shift to paid adds as per your need and budget.