Digital Marketing Tips for Promotion of Your Blog
Blog writing is one of the most discussed topics now-a-day. The new and inspiring writer is looking for opportunities to share his views and ideas and blogging provides the same. Blogging is not only used by writers but by companies and emerging startups to establish them in the
market. Even though there are several bloggers present but not all of them can achieve success in blogging as they are not able to generate traffic for their blogs. There are various ways for a blog promotion to reach a larger audience. But most of the time promotion requires a huge budget and not all the bloggers can afford that so the solution of that problem is digital marketing.
Digital marketing for blog promotion
Digital marketing is one of the best ways for effective blog promotion. There are various techniques of digital marketing but few of them can make a lasting impact on the readers.
Social media marketing
Social media is a huge platform for promotion these days. It is free of cost and can cover a larger audience than other techniques. Social media promotion can be done through various social media giants where an account can be free of cost to publish content and links to invite people to read it Facebook, Twitter, Instagram, LinkedIn are highly used for blog promotion. One can request friends and family members in social media to share further links and generate traffic for your blog.
Influencer marketing
It is new in digital marketing that focuses on leaders to promote blogs or brands. Collaborations can be done with public influencers to promote blog. The influencers can be from different fields like modeling, sports, fashion, acting, etc. Influencers can promote blogs through their social media accounts, videos, and interview by adding links in their profile or by providing referral codes for products.
Paid marketing
It is generally used for promotion where search engines allow the advertisers to publish adds and it works on pay-per-click model in which payment is made only when someone doesn’t skip the add. The cost may vary as per type of advertisement.
Comment marketing
It is one of the easiest and best methods to get viewers in blogs. The blogger can follow popular bloggers, post knowledgeable and respectful comments on their posts regularly to attract other viewers to his blog.
Search engine optimization
It is one of the most used techniques of digital marketing that provides a high visibility position to websites and blogs to have a competitive advantage over others. It helps to increase user traffic, return on investment and conversion rate. SEO provides good
ranking to the blog or website that allows it to appear in top search in various search engines. There are certain other techniques of SEO like-
- On page optimization- used to increase visibility and user traffic on a website. It involves blogs with good keywords and meta keywords.
- Off page optimization- is used to promote the ranking of the website on which blog is written. The link created should be true and directly linked to the blog without any haste.
Various other digital marketing techniques can be used but it entirely depends on how much money the blogger is will to invest. The above-mentioned techniques can be used to create a lasting impact on the viewers and create viewer engagement.
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Blog writing is one of the most discussed topics now-a-day. The new and inspiring writer is looking for opportunities to share his views and ideas and blogging provides the same. Blogging is not only used by writers but by companies and emerging startups to establish them in the market. Even though there are several bloggers present but not all of them can achieve success in blogging as they are not able to …
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