Smart Ways to increase Facebook Page Likes
Facebook is the most used social networking site worldwide for connectivity. Earlier it was only used for the mode of communication but now it has emerged to be the most prominent platform to expand one’s business and career.
Facebook page is created specifically for the promotion of businesses, celebrities, brands, social causes, etc. For any page to run successfully it is important to get page likes, and for that, certain things are to be kept in mind while managing a Facebook page.
Ways to increase Facebook Page Likes
- Strong Images Used Frequently
Images entice the viewer faster than the written content. Images should be posted regularly on pages and it should be crisp, appealing, business-related and not copied from the internet. Click new and unique images for the page.
- Establish Connections With Other Pages
Following other pages in the same niche would help to increase likes on the page. For example– if your page is about skincare then it is important to connect with other prominent or new pages the same field to generate traffic for the page. Connecting with other pages builds a social profile, as well as conveys to Facebook what the page is all about, in return Facebook suggests the page to followers of similar pages.
- Insert “Like” Button On The Page
By installing the like button plugin to the page allows the users browsing the products or reading the blogs to like the page effortlessly.
- A Personal Touch For The Audience
There is no need to provide personal information to the audience but adding a personal touch by showcasing one’s emotions related to business might do the job. For example- if you run the family business of textiles then you may post pictures or videos of the elders in the family who have been running the business for a long time and how well they have managed it and your promise to carry on the legacy on the page.
- Establish Credibility
Fill all the company associated information like links, when was it found, founders, contact details, etc. This creates a positive image in the mind of followers and helps to build credibility in the long run.
- Insert links on the Website or Blog
Pasting links on the website and in blogs one run helps to generate traffic for the page as the readers may click the link to the page and may like the same if they find it appealing.
- Write enthralling content
A compelling post can clearly and concisely convey the message in a way that attracts the followers. There is no need to write lengthy posts. A combination of a few words that explain what the writer wants to say with no grammatical errors would do the job. Better the content more viewers would be attracted to the page.
Free Promotion for Facebook pages
It is not important to invest a huge amount of money in the promotion if one knows how to exploit the available opportunities. Below mentioned are free promotion ideas available to the users.
- Use your social circle
Friends on Facebook can help to generate like for the pages. One may request their friends to come and like the page and to share it further with their contacts.
- Admins to invite friends
If one wishes to get more followers it is important to reach a large audience for that more admins can be created and who can further invite their friends to like the page. Example- If 1 admin can bring 500 likes to page then increasing the admins would increase the likes.
- Guest posting
It means writing and publishing the written content on someone else’s website or blog. This helps to bring attention towards the writer and what he is here to say and he may leave a reference link at the end. This will attract the readers and they may end up liking the page.
- Facebook contest
It is one of the most pre-eminent ways of Facebook page marketing. It is used by prominent brands and celebrities to generate followers. In this free giveaways are provided to the winners of the contest. The giveaway should be appealing to attract users, unique, with high perceived value, difficult to acquire from the outer market, relevant to the brand.
Paid Promotion For Facebook Pages
Apart from free promotions options, there are other paid advertisements offered by Facebook as well. People who can invest money in the promotion can choose these as it requires investment based on the type of page one has created. Most prominent among them are mentioned below
- Run a campaign
Facebook offers campaign objectives related to every type of business. It is designed to manifest the advisement to a large network to increase Page Likes.
- Video poll ads
It is a mobile-only Facebook ad format that assimilates a bilateral constituent with video polls. It is a brand-new type of Facebook paid advertisement, but it has created a huge market more itself as it attracts the views more than the regular videos.
- Dynamic ads
Dynamic ads allow promoting products among the targeted audience. For example- if someone has visited the page and is searching for products and ends of adding the product in the cart but now buying it then dynamic ads for that particular product will appear in the Facebook notification feed.
- Messenger ads
This is the type of advertisement designed to start a direct conversation with potential buyers. These ads are used predominantly because it creates a personal touch than conventional display ads and is known for higher than average conversation rates.
There are various ways in which the promotion for Facebook pages can be done, which mode is chosen is the choice of the person, type business, targeted audience, time availability and budget.
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