The leading social platform, the king of social media, the heart of more than 2.50 billion monthly active users; no matter what we call it “Facebook” still remains an undefeated champion. The success of Facebook has a lot to do with its willingness to tweak itself according to the latest trends and the changing needs of the users. Facebook is the perfect place for a business to get in contact with existing and new customers. Regardless of the size of the business, Facebook provides a great platform for all the marketers and thus, it can be the game changer.

Free ways to promote your Business on Facebook

Business can be easily promoted on Facebook via free means. These options provide good “returns” on no monetary “investment”.

• Friends on Facebook

Tell your friends about your business page. Request them to like and share with their contacts. Promoting your page  with the help of your friends is the most easiest method to garner likes and followers.

• Build and maintain a network

Networking is the key tool for growth of business. It makes you more visible to the world and paves a way for better business opportunities. Send friendship invites. Join new groups and be the part of the community.  The goal is to make new friends. Create a symbiotic relationship. You can request them to share your page while you do the same for them. (This might sometimes be a paid promoting too. It depends on how the other party feels and how beneficial your co-operation is. )

• Go live

Live videos might be the most under-rated tools of free promotion. But Live video is one of the greatest tool to promote your business. Who doesn’t like to sneak peek? It is an awesome way to present behind-the-scenes work or show off your product while providing real time engagement. This increases the trust towards you brand.

• Giveaways, events, campaigns

Organizing events, campaigns, sales and giveaways also help to promote your business. It not only brings your business into light but also helps to attract new crowd through the old one. 

Paid ways to promote your business on Facebook

Even though free ways may help you attract new audience they may not be enough for your business to reach out to the whole world. Paid partnership can help you to take your business a level up in marketing.

• Paid partnerships

Partner with influencers to promote your business. Let the audience discover your product through their favorite celebrity or role model.

• Appealing advertisements

Facebook ads can help to promote your business to local as well as global audiences. What’s more is that you can set your own budget as well as list the targeted audience. Besides enticing your audience and generating sales, this will help you to increase brand recognition. You can choose to advertise through Dynamic Ads, Stories Ad, Carousel Ads, Augmented Reality (AR) Ads etc as per as availability of the feature and your preference.

• Video Ads

Videos  can provide a better understanding of the product/service. Video Ads can run in news feed and the interested user can click it to open a longer in-stream ad.

• Video Polling

Video Polling can help you assess the market by knowing the need and interest of the users. The consumer response can help you think of better marketing strategies and help to deliver better content.

Free ways or paid ways, there is no argument that Facebook does provides a boost to the business along with good ROI. Hence, Facebook for Business is a must to compete in this competitive world.