How to Create a Personal Brand on LinkedIn?

The practice of marketing oneself and ones’ career as brands through various platforms is defined as personal branding. So let’s learn all the important things you need to keep in mind while doing personal branding on LinkedIn.

What is LinkedIn?

LinkedIn is a business social media platform. It is used as a professional tool used by many companies in various sectors worldwide. As a member on LinkedIn, you can make a lot of connections and you can also search for people working in your sector or someone you may be interested in. It also allows you to find the right workforce for your business.

Who Uses LinkedIn?

It is used by anyone in business who want to be noticed online and make strong business connections. As per a study conducted in 2017, 80% of B2B leads come from LinkedIn. It has become the best network for professional business. Plenty of business owners, MD and CEO’s can be found networking here, so your online branding is important.

Why LinkedIn Is Important for Personal Branding?

Personal branding starts with visibility, using LinkedIn for your branding increase the interaction with people from your industry and your targeted audience when doing personal branding you should be able to differentiate yourself from others i.e, who are you? What is unique that you offer? Why you should be chosen?

To do this it is important to optimize your LinkedIn profile with professional and genuine content as it reflects you as well as your brand.

Benefits of LinkedIn  for personal branding:

  • An effective tool for brand awareness.
  • More connections to generate leads
  • Future customers
  • Industry oriented information.

LinkedIn as a personal branding tool

There is a myth regarding LinkedIn that it is a network for stiff-shirted job seekers, MNC, recruiters looking for new talent. Many members turning their LinkedIn as a branding tool for both their personal and professional brands.

LinkedIn has become a major platform for personal branding due to its:

High-quality content

It is one of the key initiatives of LinkedIn for a long time to allow brands to publish high-quality content. That provides you with the ability to share content either in short posts or in descriptive blogs and to publish videos directly on your site as well. Being able to publish your content directly on LinkedIn benefits your brand to reach its customers and potential customers using content marketing.

Better engagement and communication

LinkedIn allows direct messaging so that you talk to someone in your niche or a professional in the same industry and also provides a forum for discussions via its LinkedIn groups and LinkedIn company pages.

Personal Branding LinkedIn Strategies

Update your profile photo

An attractive picture always grabs attention so make sure that you update a high-quality image, sharp and clear. It is a professional site but that doesn’t mean you can’t look good, so go ahead and add some filters and don’t forget to look confident.

Complete your profile

No one will open an incomplete profile, so make sure your profile is complete to increase your ranking and create a good impression. You can even add your work experience to show how much knowledge you have of what you do.

Confident profile summary

When writing a profile summary on LinkedIn you need to explain what makes you different and what value you can bring, so make sure it is impressive enough to grab the attention of the members and your targeted audience.

Consistent efforts pay off!

By posting content for your brand consistently you can keep your viewers always engaged and improve the overall ranking of your profile. Give all that you have when it comes to personal branding as in long run your talent and skill will bring opportunities for you and look for improvement so that you can enhance the quality of your work.

Join groups

Joining LinkedIn groups will help you to increase connections and expand your network. So you make sure that you join minimum 2-3 groups of your industry to learn what is new and how can you can utilize it for your promotion. You can also compare performance to the competitors of your industry to ascertain your current position.

LinkedIn In Personal Branding Examples

There are certain profiles for personal branding on LinkedIn that you can check for reference that how you should manage your profile. Here I have taken  examples of members who have created a personal brand of advertising and marketing

Jillian Vorce

This is how she describes herself, she is Chief Hand Shaker at the Jilliangroup.com and author of ‘20/20 mindsight’ from Los Angeles and has expertise in marketing and advertising. So do check her profile to see what makes her different.

Heather Heuman

Heather Heuman is a Social Media Speaker and strategist, periscope broadcaster and social media consultant and trainer from South Carolina and has expertise in advertising and marketing.

Benji Hyam

He is Co-founder at Social proof interactive and provides interactive marketing solutions that bring your business more clients. He is from San Diego and has expertise in marketing and advertisement.

Though there are other social networking sites for personal branding as well LinkedIn offers all the professional audience that you need, so establishing the right connections and network will help you achieve the heights of success. If you are looking forward to building your brand in advertising and marketing then go through these profiles on Linkedin. You can also find people from the various field doing personal branding and earning a lot of money and popularity, so now it’s your time to do the same.

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