Keywords research is the most important part of SEO. Choosing the right keyword will always add a benefit to your SEO strategy. It involves analyzing and finding a list of valuable keywords for SEO copywriting. SEO keywords will direct the traffic towards your content, it ensures that content produced will be relevant and easily accessible on Google. Finding the right keywords can be a tricky job and it involves a lot of time bit it is incredibility important that you make the best out of it. Right keywords will lay the foundation for your content development.

How To Find The Right Keyword?

Study your niche

A deep and thorough study of your niche can give you extraordinary ideas and help discover ways to improve your marketing snd SEO strategy that you might not have paid attention to.

• Take customer feedback to know their experience and gather more information.
• Know what is the need of your potential customers.
• Get involved in your niche related discussions on social media networks to meet industry leaders.

Set your goals

It is important to have an end goal to provide direction to your work. But first, you need to establish your unique identity in the market and prove what makes you and your business different from the rest. Then formulate your plans accordingly. Then search terms you will be using should be as per your goals and categorised as per your content marketing need. It will help you set-up your digital marketing strategy.

Relevant topics

Make a list of relevant topics for your brand and break it further into small segments.

For example– If you are an HUL brand specializing in women skincare products, you  can divide it further into:

1. Women facewash
2. Women moisturizers
3. Women facial kits, etc.

You can make sub-categories as per your need.

Focus on keywords

After segmentation of your category, you can start creating a list of keywords. These keywords must be related to your topics and searched by your targeted audience on google. Describe your offering most simply and analyze how others might be searching it on google.

Keywords research tools

You can use keywords research tools like Jaaxy, Google keyword planner, Soovle, Ahrefs keywords explorer, etc. There are many to choose from and it will give you a lot more details and help you to make your search even better.

Use long words

Short keywords are generally related to your brand’s main category and don’t provide much information to grab the attention of the reader. On the other hand, long keywords are more descriptive and provide more information and are mostly searched by users as they are divided into various subtopics.

Example– If you are publishing content related to skincare, using long keywords will increase your chances to get noticed like ‘ secret to youthful and beautiful skincare’ will attract more viewers than a shorter keyword ‘ skincare tips’. You can make a difference easily and know which one is more impactful and attention-grabbing.

The above-mentioned points should be kept in mind when doing keyword research for SEO but before that, it is important to identify your niche and know what makes you different as that will get you more noticed will attract traffic for your website in no time.  Knowing the right combination of keywords will help you know, how fast you are growing from your competitors and how you can ensure progress in future as well.