May 16, 2020 0 Comment

The Best Times To Post On Social Media

Social media is one of the best ways to popularize your brand and your content. But posting anytime throughout the day wouldn’t bring you the results that you are looking for. Sometimes are better than the others. So, what is the best time to post content? Honestly speaking there is no perfect answer to this question. People use each social media network different than the others. So for your business, you need to find that time which brings prosperous results. The time during which your audience is highly active on the social media platform that you have chosen. Good posting also depends on the knowledge that you have of the target audience of your social media networking site and how they use it. You also have to consider the various regions and their corresponding time zones, so that you don’t miss any opportunity. There us ample data to determine the right time to post on social media networks like Facebook, Instagram, Linkedin and Pinterest. However, finding concrete data is not possible. Various tests are conducted and reports are prepared based on the regular monitoring of these social media giants. To provide even more accurate results they study it as per different industries which include business to business, business to consumer, healthcare, software, media and higher education. In this article, we will study the best time to post on various social media networks.

Best Time To Post On Instagram

Instagram is a mobile-optimized app. Nearly 70% of youngsters are using between the age of 14 to 25 yrs. As not all the users are available throughout so they have preferred time to use it which is 1 and 5 PM, during lunchtime or at the end of the typical workday. Business to business organizations generally get high-clickthrough rates between 12 to 1 PM, 5 to 6 PM and at 8 to 9 PM when people are sitting in their homes comfortably. Day wise the best day to post on Instagram is Friday and people are more active at the weekends.

Best Time To Post On Facebook

People use Facebook both on desktops and mobiles. Authenticity is a vital component with the ever-developing Facebook algorithm. Knowing when to reach your audience is a great way to generate the interest of your audience and to popularize your content. The best time to post on Facebook is 9 AM for various industries, people are just starting their day and prefer to check yesterday’s notifications. There is an increase in clickthrough rates between 11 AM to 12 PM when users take occasional breaks in workdays or during the lunch breaks. The time between 3 to 4 PM is a good time for Business to Consumer and Business to Business organizations, software and higher education organizations to post and share their content. As per data collection, the best days to post on Facebook are between Thursday to Sunday.

Best Time To Post On Twitter

Twitter is one of the top platforms to connect with your audience. Twitter brings opportunities to get authentic feedback from your audience and to find what new they expect and areas where they want your products or services to improve. Just like Instagram and Facebook users use Twitter on both mobile and desktop computers. Users generally use it to get RSS feeds and read something in their free time, like work breaks, tea breaks or waiting for a train in the subway, etc. To get good response posting a tweet between 8 to 10 AM and  6 to 9 PM creates higher chances of engagement. For Business to Business organizations at the beginning of the day 8 to 10 AM, break time at noon and the end of the day between 7 to 9 PM are preferred to post content. If you want to increase the click through rates then you can post between 5 to 6 PM. For Business to Consumer companies, the best days to tweet are the weekends as people are available and prefer to shop online in their free time. On the other hand for Business to Business companies, the best days are the weekdays and most of the business purchases are done during the weekdays itself.

Best Time To Post On LinkedIn

Roughly 54% of the work population uses LinkedIn to fulfil their professional needs, to search jobs, hire personnel and posting content. So the time they prefer are weekdays and work hours. It is not that much popular as others on the list due to its professional setup. So if you want to post then 10 AM to 12 noon is the ideal time in general. For Business to Consumer organizations, media and higher education organizations the preferable Tim is 12 noon, 8 am and 10 am respectively. Talking day-wise the best day to post is Wednesday.

Best Time To Post On Pinterest

Pinterest is all about attractive visual content collections and nearly 30% of users are active on this platform regularly. The best time to post on Pinterest is between 8 to 11 PM and 2 PM t0 4 AM. The evening commutes sometimes give negative results to posts on Pinterest because most of the audience is engaged in their work at that time and are not completely willing to invest time on it. Not all the users are active throughout the night it is based on someone’s lifestyle entirely. So choose your time to post studying all these aspects.

Final Thoughts

Every social media network and its users perform and behave differently from others. To find the right time to post can be a tricky job but it not impossible all you need to is to do self-monitoring of your content that, at which time users are more responding to it and then based on your results your can determine your time frame accordingly to schedule your posts.
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