Snap chat is a multimedia messaging app created by Even Spiegel, Bobby Murphy and Reggie Brown. Snap chat
allows pictures and chat display for a short time and become inaccessible to the user after that. It mainly focuses on photo sharing in the form of stories and presently features a story for 24 hours. It also helps the brand to show ad-supported short-form content. It also allows the users to add privacy on what they share and can choose their audience.
DIFFERENT WAYS TO USE SNAP CHAT FOR MARKETING
As you all know that social media is a great platform when it comes to marketing and plenty of marketers are using it to get desired results. Snap chat is an emerging platform but a great way to influence youngsters. If Millennial are your target audience this is something you cannot miss.
Advertising coupon is one of the best strategies to use on this platform. Coupon codes are a great way to get user engagement and profitable sales. You can even keep a track of the coupons and see how many users are responding to the coupons and how many are using these coupon codes.
CONNECT WITH INFLUENCERS
Social media influencers have a huge fan following, they are a great way to attract users. You can collaborate with Snap chat influencers for your business and urge them to create stories related to product usage, promo codes and future sales for your brand.
USE VISUAL CONTENT
Sharing a mix of videos and images will help you to engage the users. You don’t need to add any glossy filters, a click from your phone with Snap chat filters is good to go. Visual content is more attention-grabbing then textual content so make sure you are taking all the benefits out of Snap chat.
You can get more users attracted if you generate excitement related to what you post. You can start a takeaway contest by posting stories like ‘first 15 snaps by midnight will win exciting gifts’. Users will get interested and show more participation in your contests.
HOW CAN BRANDS USE SNAP CHAT FOR DIGITAL MARKETING?
INCREASE SOCIAL MEDIA PRESENCE
Brands that have youngsters as the target audience can use Snap chat as it has more than 100 million daily active users and most of them are between 12 to 22 years. If you are looking forward to establishing your brand on social media then definitely put Snap chat on your list.
Geofilters allow users to customize their photos. Users can click a picture on Snap chat add a filter to make it more attractive. You can also create your geofilter for your brand and can track how many users are using it.
By using Snap chat regularly to promote your brand you can easily connect with users in your region and create brand awareness. You can use Snap chat’s snap ads- 10 seconds video ads that will appear in between the stories when users swipe from one story to another.
SHARE IMPORTANT NEWS AND EXCLUSIVE CONTENT
You can share news related to the brand, regarding what new you are bringing or an event that you are planning to host. This helps in keeping the users busy with your feeds which is a great way to popularize your brand. If you are a Snap chat user, you might remember that Taco Bell used Snap chat to share exclusive content and users make a video using that lens and it became popular. Similarly, you can do it too.
Snap chat is not new any more if you are an emerging brand you need to start using it ASAP. You also need to create content for audience engagement as this will help to create brand awareness and increase future sales.