INSTAGRAM. A portmanteau formed from the words “Instant Camera” and “Telegram” is more than just a word. The social networking service based on the “right here, right now” concept is the most engaging and addictive social platform. It is trendy, simple, easy and it rules over millions of hearts; be it young or old.As a businessman/content creator who wouldn’t want to take advantage of this highly engaging platform?

But just having an Instagram page is not going to boost your business. You need to promote your page so that your content can reach a maximum number of people.These few ideas and tips can help you make and promote your Instagram page.

10 Ideas and tips for promoting Instagram

1. Relevant username

Use the name of your business as your username. If you are starting a new business and new account then decide on a unique, catchy yet simple name. Username can even be a word or group of words that relates to your business. Remember to keep it simple and avoid using special letters or symbols.

2. Beautiful bio

Lets face it. We all are impatient. None of us would read a long bio with difficult words. Keep it simple and precise. Add a link of your website and your contact information. Add an emoji for that fresh vibe but don’t overdo it.

3. Switch your profile ASAP

Business account deserves a business profile. You can earn through your business profile provided that you have more than a certain number of active followers and your posts are engaging.

4. Wise use of Instagram tools

Instagram provides analytic tools like Impressions, reach, Profile views, email clicks, followers distribution and much more to instagrammers with business profile. These tools can help you analyse your followers and help you to make a proper content management strategy.

5. Give attention, get attention

Passive account is as good as a dead account. Shower your love on your favourite posts. Drop down a comment. Few comments and likes on other posts may attract other users leading to a Domino effect.

6. Use Hashtags

Hashtags play a crucial role in promoting your page.These keywords not only organize your posts but also draws attention to it. You can use trending hashtags or even make your own brand tag. It can be the name of your business or your tagline.Promote your brand tag by using it a lot.

PRO TIP: Don’t overuse hashtags. In order to deliver relevant content which is easily discoverable, use a combination of popular and niche tags.

7. Pushy attitude can push your followers away!

Don’t push your followers to make a decision. Urge gently. Advertise your business through appealing content and attractive offers. You can control the budget and reach of your advertisements through the “Sponsored Ads” feature. Your top posts can make a good advertisement for your business.

8. Building and maintaining a network

Networking is the key tool for growth of business. It makes you more visible to the world and paves a way for better business opportunities. Be the part of the community. Collaborate with other instagrammers or partner with influencers to promote your business. Stay connected with your followers. Reply to their feedback and comments as much as possible. Always be patient and polite.

9. Promote to Progress

Fastest way to gain new followers is to promote your page on all of your other social handles. Organizing events, campaigns, challenges, sales and giveaways also help to promote your page. Live video is another great tool to promote your business. Who doesn’t like to sneak peek? It is an awesome way to present behind-the-scenes work while providing real time engagement. Reposting the post or feedback of your customers can garner the attention of the public. It not only attracts the crowd but also shows your gratitude towards your customer; thus strengthening your buyer-seller relationship. A win-win situation indeed!

10. Don’t under-post, don’t over-post

Too much salt spoils the taste while too little makes the food bland. Similarly, over-posting and under-posting can spoil all your efforts. No one remembers the user who posts once in a blue moon. But if you over-post it might clog the feed of your follower’s feed and the follower might “unfollow” you in frustration. Posting twice or thrice a week is more than enough. After all, the quality and not the quantity of your
posts will help in the long run.

Instagram is hot, young and fast growing. There is immense competition. But your uniqueness, brand reputation management along with these simple tips can make you stand out from the crowd. Do give these tips a try and see what works best for you.