Best Social Media Apps & Tools for Digital Marketing

Best Social Media Apps & Tools for Digital Marketing

There was time when social media was limited to communication but in last few years it has become a major preference of all the brands and companies to promote their products and services among the users; and what is even better that these networking platforms are now available as apps on android and ios devices so that the business can be managed easily. For your business to grow it is important to do continuous monitoring, timely completion of tasks and unique content for your pages. Certain apps and tools can ease the work for you as it allows you to keep a check on the performance and get desired results by managing your tasks, organizing your work and keeping an eye on new competitors.

Social Media Apps For Digital Marketing

Facebook

Facebook is the first name that pops up in our mind when we talk about social media and obviously for good reasons. It was the first social media network to provide online business opportunities to marketers. For any business or brand to grow it is important to have a Facebook page as it creates online presence. Facebook helps in audience engagement, advertisement, customer review and searching for potential customers. It is available on both android and ios devices to bring your business on your phone. So if you are not choosing Facebook as a platform you are making a big mistake.

Twitter

It has around 320 million monthly users and is a great platform for building industry authority and real-life updates. Many users look at what is new in the market on it which provides a great opportunity for companies to grab attention by publishing authentic content daily. It allows sharing links and blog posts to direct your audience towards your content. It can now be easily managed by your smartphones and tablets and makes it easy to manage the business on the go.

LinkedIn

It is a social networking site for professionals. It is highly used for business to business prospects but is open for other types of businesses as well. It is a great platform to meet people of your industry to share ideas and attain knowledge. You can also hire the workforce you require by establishing contacts on it. This network is also available for both android and ios devices. You can create brand pages on it to reach a large audience.

YouTube

Visual content grabs the attention of the user very easily. All you need to do is to create appealing and interesting content for your products or services. It is a great way to highlight company work culture, to create tutorials and do demonstrations of your products by establishing contact with famous you tubers of your niche.

It is over 1 billion registered users worldwide; from a 10-year-old to 70-year-old everyone is on YouTube. You can see how great this platform is and it is also easily accessible from mobiles and tablets to provide you with the desktop experience.

Instagram

We generally assume that Instagram is all about posting pictures and videos to get followers but, it is much more than that. It offers a great option to build your brand image. If you are in B2C business you can use it to share photos of your products and also encourage your followers to reshare your posts. The use of hashtags is a great way to reach a large number of people and taking advantage of integral influencer, by collaboration you can even generate more customers for your brand and these influencers have a large fan following which is highly beneficial for you. It also offers advertising options for businesses which can be easily accessed through Facebook and you can also run sponsored ads on it.

Snap chat

This is a great platform for you to post real-time updates and promote events. Snap chat also offers marketers the ability to create branded geotags to do even promotion. As most of the users are youngsters it is a great opportunity for businesses that have youngsters as their targeted audience.

Stumbleupon

It is a different from other social media apps as it not only focuses in user interaction but also on increasing site traffic as it diverts the audience towards interesting pages and site based on the user’s interest. One thing to keep in mind is it is not the best option for audience engagement but a good source in traffic generation. By submitting original and interesting videos and content in this app you can attract a lot of audiences. This app also provides a paid discovery tool to increase even more viewers for your site.

Best Social Media Tools For Digital Marketing

What is the best social media marketing tool? This can be a bit confusing when there are so many options in the market. Here is the list of some tools for digital marketing that you can choose from.

Agorapulse

It is a very helpful tool as it allows you to switch all your accounts easily. It has features like social media inbox, monitoring and publishing. Social media inbox allows you to check all of your social media updates. You can easily go through the inbox to read the notification.  It allows you to schedule date and time by which you would like to post your content. You can easily monitor all of the shares and your social media mentions so that you can know when someone mentions you in their posts.

It focuses on audience engagement and brand awareness, It also helps in keeping track of your followers as the business is growing it gets a bit difficult to manage the followers so this tool will do that for you by adding custom tags so that you know how much beneficial a particular follower or influencer is.

Post planner

This tool can be used for scheduling Facebook updates. It can help you to increase engagement on Facebook, Twitter and Pinterest.  You can also identify popular content for any hashtag, page or social media account, with this information you can easily increase audience engagement and generate traffic for your page. Post planner is a perfect tool for audience engagement and publishing engaging content.

Sendible

It allows you to post updates on any network from same compose box as it works on collaboration with Facebook, Twitter, Google+, Pinterest and blog publishing sites. Sendible has an RSS auto-posting feature that on behalf of you post relevant content thought out the day to provide something worth reading to your followers. Sendible is a pretty good tool that has all the main features that you need in a social media tool. It also comes with additional features like email and SMS marketing integration.

Mavsocial

This app makes the task of audience engagement easy so that you can monitor all your social networks and brand mentions so that you can easily respond. You can also manage social media campaigns and schedule social media posts.

Social Quant

Twitter is one of the most prominent platforms for social media marketing and customer service. Social quant helps you to get better results from twitter; by increasing your followers and increase brand awareness. It is a great tool for marketers who are new in the business and want the right followers for their business.

Social media apps have made the work easier as there is no need to worry about your business when you are travelling you can easily manage it from your phone and tablet. Social media marketing tools help the marketers to make their work easy, more manageable and of better quality so that the marketers can create new and impressive content for their followers. It is up to you which one you want to choose.

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